DTC Ecommerce | Apparel
The Challenge
To scale paid acquisition across TikTok and Snapchat without sacrificing profitability, while improving the feedback loop between creative performance, media-buying decisions, and measurement. The goal was not simply to spend more. It was to identify which creatives, offers, products, and acquisition strategies could absorb significantly larger budgets.
Managed $1.99M+ combined TikTok and Snapchat spend during tenure.
Estimated ~$6M+ in attributed revenue based on approximately 3.0 ROAS across managed spend.
Generated $540K+ in monthly revenue during strong TikTok Shop scaling periods.
Managed up to $30K/day and $300K/month in TikTok Shop spend.
Maintained approximately 3.0+ ROAS, with CPA reaching as low as $14 on offers around $99.
Supported an acquisition engine launching 800+ creatives per month.
Ran holdout and incrementality tests to evaluate paid-media halo effects across channels including Amazon.
Worked with platform representatives, creators, and influencers to validate concepts before broader scaling.
Used Triple Whale, iROAS, post-purchase surveys, and Looker Studio to improve attribution and scaling confidence.
$1.99M+ Managed | 2.5+ ROAS
Proven Results
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